Mr. Michael Recycles Bicycles is one of 108 bicycle shops across the US and Canada to receive the 2022 Bicycle Retailer Excellence Award from the National Bicycle Dealers Association (NBDA). The St. Paul shop was awarded the Gold level.
Key to certification is a lengthy application survey that quantifies key elements found in successful retail operations of all kinds. The retailers were also evaluated through phone and email contacts, website appeal and accuracy, and marketing expertise. The process of going through the application and the outside perspective of the NBDA staff have created a program in which every shop can recognize their strengths and weaknesses and become the very best retailer they can be.
Recipients of the Bicycle Retailer Excellence Award also are evaluated on their support for their local community and cycling advocacy efforts. Mr. Michael Recycles Bicycles is not just a bike shop, but leadership and staff are pillars of their community. The NBDA is proud to recognize Mr. Michael Recycles Bicycles for this honor.
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