The
Monitor has added
a new corridor drop to
its list of insert options.
We will offer a periodic 1000-piece insert
drop targeting the University Avenue Corridor, spanning Highway
280 on the west to Marion Street on the east. All merchants in
that area will be reached with your insert, which will be delivered in
plastic, along with the Midway Como Monitor.
The cost for this corridor drop is only $250. For more
information call Denis Woulfe at
651-645-7045.
AD
RATES
Number
of inches
1-time
contract: rate/inch
3-time
contract: rate/inch
6-time
contract: rate/inch
12-time
contract: rate/inch
Under
8”
$29.35
$27.95
$26.60
$25.35
8”-15.99”
$27.95
$26.60
$25.35
$24.15
16”-30.99”
$26.60
$25.35
$24.15
$23.00
over
31”
$25.35
$24.15
$23.00
$21.95
Full
Page
$1837.90
$1750.90
$1667.50
$1587.75
1/2
Page
$918.95
$875.45
$833.75
$793.90
1/4
Page
$478.80
$456.30
$434.70
$414.00
1/8
Page
$251.55
$239.40
$228.15
$217.35
To earn above contract rates, total of advertising
inches
used in any issue must be as large as, or larger than,
minimum size called for in your contract. Our advertising
representative will be happy to help you design your ad or your
Midway/Como Monitor advertising program. A column inch
is
one inch high, and one column wide.
INSERT
RATES
Minimum of 3,000 pieces required. Inserts may be
zoned by
carrier routes. Call for more information.
Number
of inserts
1-time
contract: rate/inch
3-time
contract: rate/inch
6-time
contract: rate/inch
12-time
contract: rate/inch
3,000-6,000
$70/thous.
$65/thous.
$60/thous.
$55/thous.
6,001-9,999
$65/thous.
$60/thous.
$55/thous.
$50/thous.
10,000-20,000
$60/thous.
$55/thous.
$50/thous.
$45/thous.
INSERT
ROUTE MAP
Click on the image for a pdf map
INSERT
PRINTING
Rates
for printing of inserts distributed through the Monitor
are on a bid basis. Call for a quote.
COLOR
RATES
$175
per color for spot color. Four-color is available on
both back page and center spread. Ask for quote STANDBY COLOR: (Use of color already running in
issue)
$100 per color
PLACEMENT
Advertisers
requesting special placement will be charged a
20% surcharge if placement can be met. Minimum order of
quarter page ad.
POLITICAL
ADVERTISING
Regular
advertising rates and contract discounts apply. Cash payment in
advance of advertising required.
CLASSIFIED
AD RATES
Classifieds
are 80 cents per word with a $8.00 minimum charge.
Classifieds must be prepaid. Classifieds must be in the Monitor
office before deadline. Ask about discounts for 6 and 12 time
insertions of a classified ad. Classifieds are accepted over the
phone (651-645-7045) or FAX (651-645-4780) with credit card
payment only. ($16 minimum order.)
ON-LINE
ADVERTISING
A New Opportunity
The Monitor has just recently opened the the door for
on-line advertisers to buy space on its evolving website. While
the
Monitor has used its website primarily to post deadline and print
rate information, the newspaper has more recently moved to archive
its entire issues on the web. While in the past businesses and ad
agencies seeking rate and deadline information paid high compliments
to the newspaper for the look and efficacy of its website, we now
are feeling the usage of the site dramatically increase as more
and more of our readers and the community at large access the site
for information beyond rates and dates.
The Future
What that means, particularly for the Twin Cities community which
is
known as a national "Hot Spot" for Wi-Fi access, is that
soon our
readers will be reading copies of the Monitor while sunning themselves
in Como Park. But even before that, as folks are locating back issues
of the newspaper to find that real estate agent that advertises,
the name of a roofing contractor from a couple months ago, the telephone
number of their local print shop, or that very thorough investigative
piece on light rail transit that ran 6 month ago, all that information
can be accessed through our web site.
Special Offer
What that means for advertisers is that they can purchase on-line
space in the newspaper for a nominal $40 per month on a 12 time
contract basis. That will entitle advertisers to a ad which measures
160 pixels wide by 160 pixels deep. Color, flash imagery, and all
the bells and whistles that you might find with any other on-line
ad will also be available with the purchase of your on-line ad.
The on-line ad can be run all on its own, or it could be placed
and timed to coincide with a message running in a print ad in the
newspaper. The future is here, and our website will offer advertisers
the opportunity to partake for a very
reasonable investment.
In addition, because the website is new, pioneer advertisers will
likely see their ads appearing on multiple pages of the site, which
means that visitors to our website will see that ad exposure again
and again as they peruse our website for deadlines, rates, maps,
editorial content and much more.
PRODUCTION
CHARGES
Ad
production is provided at no additional cost unless the
Monitor must retain a graphic designer to create artwork
or retain a photographer.
MULTI-NEWSPAPER DISCOUNT
An additional discount of 20%
can be earned for same display ad purchased in the Longfellow Nokomis
Messenger.
Camera Ready Ads
• If providing a Photoshop, Tiff or JPEG File: set your resolution
at “high” – no less than 300 dpi
• If providing an Illustrator File: all fonts must be outlined
and images provided. Save file in editable eps format.
• If providing a Quark File: provide the file, fonts and any
picture or illustration files.
• All Other Formats: please convert files to PDF format, high
(press) resolution.
• Acrobat Files: setting should be “press” resolution.
